Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign
The Backlink tier represents the hierarchy of backlinks that you build to expand your SEO campaign. Each level adds an additional layer of protection against Google's penalties.
Tiered link building requires considerable time and effort to get it right. Google takes a long time to locate and evaluate new backlinks.
First-Tier Links
The first layer of links that lead to your piece of content should be high-quality dofollow backlinks on reputable websites. These are referred to as Tier 1 backlinks and act as the base of your link building strategy. They give your site sufficient domain authority to rank highly on search engine result pages. For instance, if a blog article is published on HubSpot and it has an tier one link to SearchEngineLand's compilation of Link Building Statistics, then SearchEngineLand's rankings on the web would receive a boost from the link equity that is passed on by HubSpot.
The second tier of backlinks can be more diverse and may include low-quality hyperlinks, such as spammy forum posts, or low-value bookmark websites and directories. But the primary goal for Tier 2 is to create quality content that links to your first tier links. This is because content that is of high quality can enhance the content it is placed in and not be a standout addition for SEO purposes.
To create a successful tiered link building campaign, you'll need to put your money in creating quality content and invest in tools such as RankerX or GSA. The time and money spent manually executing a tiered campaign is well worthwhile if you intend to see the improved rankings of a well constructed backlink pyramid.
Second-Tier Links
Tiered link building is designed to allow users to navigate through external sites and then reach your website. To accomplish this, it's important to choose second-tier backlink sources that are relevant to your industry and website. Guest blog posts are more effective for this purpose than account profiles as they offer content that is valuable and users will want to consume.
It is recommended to avoid using tier-2 links on forums or other sites with poor quality. Instead, use high-quality pages for articles in the industry or guest posts. These links will appear more natural and have a greater impact on your search engine rank. In addition they're more likely be recognized by Google as having passed link equity, which could increase their rank in SERPs.
If you want to increase your SEO ranking You should be aware that getting these high-quality links manually is not easy. It can take several months to offer guest posts to top publishers, and even longer them to get published. In addition, it could take weeks to see the results of your efforts when it comes to getting new traffic and online conversions.
Many SEOs utilize automated tools to build second-tier backlinks. This method may violate Google's Webmaster Guidelines and result in a penalization.
Third-tier Links
This category has a large number of links, a few of which are borderline-spam. They are published on social media platforms and user-generated content websites like Quora. They aid in the indexing of tier two links however, they don't transfer any link equity to the resource being promoted. They are typically nofollow links. At tiered link building strategy , marketers focus more on quantity than quality. They use tools to share many hyperlinks in forums, the comments section of articles and blog posts, in directories and in other similar locations. This is where tiered link construction becomes a gray area and violates Google's webmaster rules.
Tiered link-building campaigns need an enormous amount of time and effort to be successful. Google could take months or even days to index an backlink. It could take weeks or even months to see an SEO effect. Therefore, marketers should be patient and use an efficient content strategy.
In addition marketers should stay clear of using excessive automation tools for this level of linking. These tools could be in violation of the rules of search engine optimization and result in penalties. It is best to manually select links and then post them on relevant donor websites rather than using automated services like GSA or RankerX. This will stop the search engine from penalizing the campaign with links that aren't of good quality.
Fourth-Tier Links
Tiered link building remains an effective method to improve the rankings of websites. Since Google has been making major efforts to eradicate "black-hat" SEO techniques, tiered link building techniques have suffered.
This is because they are classified as gray-hat in SEO world, and may be penalized for using them in a way that is unnatural. Tiered links are backlinks that are constructed on different levels of a link pyramid. The primary goal of these backlinks is the increase in the position of a resource promoted in search engine results. This way, the promoted web page will be more prominent than its competitors and draw more organic traffic.
This tier has a lower quality of backlinks, and are usually nofollow. This tier can also comprise low-quality directories, article networks and social media profiles. These links can be made naturally or using automated strategies. However they must be diverse in terms of domains, niches and importance.
In addition to their low-quality, nofollow nature they can also create problems if they're not diversified enough. Google has a team of highly-trained hounds who are constantly looking for patterns and strategies within backlink profiles. If they find them, it can lead to sanctions not just for the link-building team but also for the clients of Google.